Privacy Policy

Effective date: 28 July 2027
Last updated: 28 July 2027

This Privacy Policy explains how Knot Fashion K.K. (“Knot,” “we,” “us,” or “our”) collects, uses, shares, retains, and protects personal information when you use the Knot website, mobile application, body-scanning services, and related products and services.

1. Who is responsible for your information

Knot Fashion K.K. is the primary operator of the Platform and the primary contact for privacy questions relating to the Platform.

Our Hong Kong affiliate, Knot Fashion Ltd., may process limited personal information as necessary to support Knot house-brand product development, sourcing, production coordination, and fulfilment.

Where a third-party seller is identified on a product page or order confirmation, that seller may process information in accordance with its own privacy notice and applicable law.

2. Information we collect

Depending on how you use Knot, we may collect the following categories of information.

Account and contact information

• Name;

• Email address;

• Telephone number;

• Account credentials;

• Preferences; and

• Communications with us.

Order, delivery, and payment information

• Products selected and customization choices;

• Order history;

• Delivery address;

• Shipping and fulfilment details;

• Payment status and payment-related information;

• Returns, refunds, and fit-guarantee claims; and

• Customer-support correspondence.

Payment-card details are generally processed by our payment providers. We do not ordinarily store complete payment-card details ourselves.

Scan-capture/source video

The video captured through the app to create your body scan.

3D body scan or model

A digital body scan or model created through the app and made available to you through your Knot account, where applicable.

Fit measurements

Measurements and scan-derived information used to support garment fitting and pattern creation.

Production patterns

Garment-construction information used to produce made-to-measure garments. A production pattern is not a direct measurement table, but it may permit limited inference of some body dimensions. We treat it as body-related production information and protect it accordingly.

Device, usage, and technical information

• Device type and operating system;

• App version;

• IP address;

• Browser and device identifiers;

• Log data;

• Diagnostic, security, and crash-report information; and

• Browsing and interaction information.

3. How we use your information

We use personal information to:

• Create and manage your account;

• Process payments, orders, and deliveries;

• Create body scans, fit measurements, and production patterns;

• Produce, alter, remake, replace, and support made-to-measure garments;

• Provide customer service and respond to your requests;

• Assess fit-guarantee, defect, damage, incorrect-order, return, and refund claims;

• Prevent fraud, misuse, security incidents, and unlawful activity;

• Maintain, test, secure, and improve the Platform and our operations;

• Comply with legal, accounting, tax, regulatory, and recordkeeping obligations;

• Send essential service communications, such as account-security, order, production, delivery, and fit-support messages; and

• Send marketing communications where permitted by law and subject to your choices.

We do not currently use your 3D body scan, fit measurements, inferred body shape, or scan-derived attributes to train or improve algorithms.

We do not share scan-derived data with advertisers.

4. Access to scans and body-related data

Your 3D body scan is private. Knot personnel do not access 3D body scans in the ordinary course of business.

Access is restricted to authorized personnel only where reasonably necessary for customer support, security, legal compliance, technical maintenance, quality assurance, fraud prevention, or resolution of an order-related issue. Such access is subject to appropriate safeguards, including access controls, authentication, role-based permissions, logging, and internal review processes.

5. Source-video deletion

We use scan-capture video only to create your 3D body scan.

After the scan is created, we intend to delete the video from our active systems and not retain it as part of your account. Limited copies may remain temporarily in secure backup or disaster-recovery systems before being automatically overwritten or deleted.

This statement is subject to the technical operation of our app, cloud infrastructure, scanning providers, logs, and backup systems. If scan generation fails or you exit the scan flow, temporary processing may occur as necessary to diagnose or complete the scan process, subject to our retention and security practices.

Any copies retained locally on your own device remain under your control.

6. How we share information

We may share personal information with the following categories of recipients, only as reasonably necessary for the purposes described in this Privacy Policy:

• Our Hong Kong affiliate: for house-brand sourcing, production coordination, and fulfilment support.

• Factories and tailors in mainland China: for the production of the relevant made-to-measure garment. They receive production patterns and limited order and fulfilment information necessary to make and support the order.

• Cloud, hosting, and technical service providers: for data hosting, storage, security, app functionality, analytics, and technical support.

• Payment providers: to process payments and prevent fraud.

• Logistics and delivery providers: to ship and deliver orders.

• Customer-service providers: to support your account, order, and fit-guarantee requests.

• Professional advisers, insurers, auditors, and authorities: where necessary for legal, compliance, security, dispute, or business-record purposes.

• Third-party sellers: where a product is sold by an identified third-party seller and the information is necessary to fulfil or support your order.

Our factories, tailors, and production partners are required to use production patterns and related information only for the relevant order and necessary production-support purposes. They must not independently use that information for analytics, marketing, profiling, model training, resale, product development, or other unauthorized purposes.

7. International transfers

Knot operates globally. Your information may be processed in Japan, Hong Kong, mainland China, and other countries or regions where our service providers, affiliates, production partners, payment providers, logistics providers, or technical infrastructure operate.

For example, data may be hosted or processed through cloud infrastructure in Asia, including Japan, Singapore, or other locations selected by our service providers.

When transferring personal information internationally, we use safeguards appropriate to the transfer and applicable law. These may include contractual protections, confidentiality obligations, access controls, security requirements, restrictions on onward transfers, and other legally recognized transfer mechanisms.

8. Marketing and recommendations

We may use account information, purchase history, browsing activity, and interactions with our Platform to provide conventional e-commerce recommendations.

We distinguish between:

• Essential service messages, including security notices, order confirmations, production updates, delivery updates, customer-service communications, and fit-guarantee support; and

• Optional marketing communications, including promotional emails, push notifications, SMS, and product offers.

You can opt out of marketing emails by using the unsubscribe link in the email. You may control push notifications through your device settings. Where available, you may also manage marketing preferences in your account settings.

9. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

In particular:

• We retain 3D body scans and fit measurements while you maintain an active account, unless you ask us to delete them, so you can place future tailored orders without completing another scan.

• We retain production patterns only for as long as reasonably necessary to produce, support, alter, remake, replace, or resolve issues relating to relevant orders.

• We retain order, payment, tax, customer-service, security, and dispute records for longer where reasonably necessary for legal compliance, accounting, tax, fraud prevention, chargebacks, dispute resolution, enforcement of our agreements, and business records.

• Backup copies may persist for a limited period before secure overwriting or deletion.

We do not state that information is retained indefinitely.

10. Your choices and rights

Depending on applicable law and your location, you may have the right to request:

• Access to personal information we hold about you;

• Correction of inaccurate information;

• Deletion of certain information;

• Restriction of certain processing;

• Objection to certain processing;

• Withdrawal of consent where processing is based on consent;

• Portability of certain information; and

• Information about certain sharing or international-transfer practices.

You may request deletion of your body scan and fit measurements through account or app controls where available, or by contacting us at [privacy contact email].

Please note:

• Deleting body-scan or measurement data may require you to complete a new scan before placing future tailored orders.

• Deletion may limit our ability to process a pending alteration, remake, replacement, return, or fit-guarantee claim.

• Deletion does not automatically cancel an order already in production.

• Factories and tailors may temporarily retain necessary production information to complete an active order.

• We may retain limited information where legally required or reasonably necessary for legitimate business purposes described in this Policy.

11. Security

We use reasonable organizational, technical, and physical safeguards designed to protect personal information. These may include access controls, authentication, encryption or other appropriate safeguards, logging, monitoring, confidentiality requirements, and incident-response procedures.

No system is completely secure. You should protect your account credentials and notify us promptly of suspected unauthorized account access.

12. Children

Knot is intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under 18.

If you believe a person under 18 has provided us with personal information, please contact us at hello@knot.fashion.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on the Platform and update the effective date. Where required by law, we will provide additional notice or seek consent for material changes.

14. Contact

For privacy requests or questions, contact:

Knot Fashion K.K.
Shibuya Bridge B-5, 1-29-3 Higashi, Shibuya City, Tokyo, Japan 150-0011
Email: hello@knot.fashion